Artist Marketing Help

Websites Helping Photographic Artists:

Wide range of good information at: http://art-support.com/

Photographer's Rights:

Sadly, even artists have to know their rights (These days a lot more converstations start "...you can't" or "...what are you doing?")

http://www.krages.com/phoright.htm

Artist Registry:

This space focuses on emerging artists and tends to engage in the "contemporary".

Artists Space (free, 2 images, contact)
http://www.artistsspace.org/afonline.html

Juried Show Information:

Arts Deadline List gives competition deadline listings nationwide for all media: http://rtuh.com/adl/

Regional Arts & Culture Council (RACC) provides information and opportunities for Portland, Oregon (Clackamas, Multnomah, & Washington Counties) http://www.racc.org/

Artshow.com is another source: http://www.artshow.com/juriedshows/

NYFA offers current calls for a nationial listing of competitions: http://www.nyfa.org/ (look under Opportunities for Artists Link)

Southern Arts Federation provides an online search form http://www.artsopportunities.org/

Minnesota Non-profit service organization:
http://www.springboardforthearts.org/career/deadlines.html

Boulder CO Arts Resources http://artist.bldr.net/Opportunities.cfm

Manhattan Arts International: http://www.manhattanarts.com/pages/juriedexhibitions.htm

National Endowment for the Arts has an online resource of Federal funding available for arts initiatives through national, state and local funding programs. http://www.arts.endow.gov/federal.html

Projekt30 Online Gallery: Thirty Artists per Month show in online juried show. http://www.projekt30.com

Brochures vs. Slides:

Presents reasonable size photographs for sample viewing
Most reviewers don't project slides but look at on light board without lupe, or worse hold up them to a light
Don't have to wait for slides to be returned
I abhor shrinking by medium format slide to 35mm (60mm x 45mm to 35mm x 24mm)
However all juried shows I've seen require 35mm slides or CDs

Creating Brochures:

8.5"x14" Trifold Brochure Template

Fits 6x9 Envelope (which also fits cover letter folded in half)
Pleasing size to hold
Larger than traditional run-of-the-mill marketing brochures
Approximately costs $0.60 to mail
Convert images to CMYK before printing for best control, embed images do not link
4/4 is full color & good text on both sides
Use bleed of at least 1/4" if not white background, will be cut from 11"x??" paper
Panels for interior and exterior need different sizes to allow for the folds
Exterior panels: Left: 4-10/16", Center 4-11/16", Right: 4-11/16
Interior panels: Left: 4-11/16", Center 4-11/16", Right: 4-10/16
Exterior panels: Left: hidden by cover, Center: back, Right: cover
Interior panels: Left: left interior, Center: interior, Right: last part of interior seen
Center artwork in each panel (as they are different sizes)
Get fold & score for nice folds, at least 1/8" gutter or saftey from trim or fold
Short turn is 1000-2000 brochures
Get scored and bladed proofs

8.5"x11" Trifold Brochure Template

Fits Standard #10 Envelope (which also fits cover letter folded in thirds)
Standard for brochure for anything (cheaper look?)
Easy to find brochure holder
Convert images to CMYK before printing for best control, embed images do not link
4/4 is full color & good text on both sides
Use bleed of at least 1/4" if not white background, will be cut from 11"x??" paper
Panels for interior and exterior need different sizes to allow for the folds
Exterior panels: Left: 3-10/16", Center 3-11/16", Right: 3-11/16
Interior panels: Left: 3-11/16", Center 3-11/16", Right: 3-10/16
Exterior panels: Left: hidden by cover, Center: back, Right: cover
Interior panels: Left: left interior, Center: interior, Right: last part of interior seen
Center artwork in each panel (as they are different sizes)
Get fold & score for nice folds, at least 1/8" gutter or saftey from trim or fold
Short turn is 1000-2000 brochures
Get scored and bladed proofs

Business Cards:

Card Size: 2"x3.5" (Photoshop approx 2452px by 4291px)
Best sizes for Fonts: 11 point to 7 point
Coated 100lb stock for cards with full color photographs
Heavier card stock possible if limit to 1 or 2 color

Post Cards:

4/4: full color both sides
4/1: Full color one side B&W other
4"x9" Postcard (same as rack brochures), 2 to 3 images on one side, room for background on reverse, fits #10 envelope
3"x5" Postcard, 1 image on one side
Always send with cover letter